Everything about my favourite beauty brands
KKW Beauty & Kylie Cosmetics
Celebrity reality stars Kardashian, and Jenner sisters have worked hard to make a name for themselves creating a brand around their family, completely from scratch. They quickly catapulted to fame when their reality television show ‘Keeping Up with the Kardashians’ became hugely popular, Kim Kardashian, in particular, catapulting the Kardashian name into the limelight. She and her beautiful, talented sisters have gone from success to success in business.
Both KKW Beauty (Kim Kardashian West) and Kylie Cosmetics (Kylie Jenner) are relatively new ranges of cosmetics and fragrances, providing beauty products for young women who strive to attain the stunning beauty that the Kardashian and Jenner women are famous for. Though new to the fashion world compared to the likes of Estee Lauder and Elizabeth Arden the two brands are taking the world by storm, bringing women around the globe the means to enhance their natural beauty.
Using the power of Social Media, as the Kardashian and Jenner sisters are adept at doing, the women have successfully launched their beauty lines to young women around the globe, ensuring their current success and boding well for the future popularity of their quality product ranges.
Kylie Cosmetics, founded in 2015 by Kylie Jenner, began as Kylie Lip Kits but soon required a name change when the range of quality makeup expanded to include other cosmetics. With an estimated value of $900 million in 2018 the success of the company is undisputed, and at just a mere 20 years old founder Kylie Jenner is on the fast track to becoming one of the world’s youngest billionaires.
The success of Kylie Cosmetics is due largely to the huge following Kylie herself has amassed on the likes of the social media network Instagram. 110 million female teens and young women see Kylie as an icon, so marketing the young businesswoman’s range of beauty products has been primarily through word of mouth and social media. The company doesn’t seem to have a need for traditional advertising, and the products are not available for purchase in stores.
Cashing in on her natural beauty, Kylie Jenner created not only individual makeup items for lips, eyes, and face but also kits that make it easier for her customers to achieve the perfect look for their individual and unique skin tone and features. Products can be purchased from her website www.kyliecosmetics.com, where customers can also take advantage of sale prices, find out about new products just launched, and buy gift cards. Kylie’s first product launch was so successful that the website crashed, as teens and young women bought out stocks of the three-shade lip kit within hours.
KKW Beauty is the brainchild of Kim Kardashian West and was launched in 2017. After establishing a new makeup technique called contouring, it seemed only natural that the hugely popular reality star and social media influencer help her followers attain that signature look themselves, hence the launch of a contouring makeup kit being her first foray into the world of selling beauty products. Though the kit didn’t include the actual makeup, it did provide the tools necessary, but it wasn’t long before more products that did include makeup items joined the hugely popular contouring kit, each one being as extremely well received as the original.
In the early stages of the company, the focus was on cosmetics for the lips, but it wasn’t too long before the stunning beauty added makeup for face and eyes to her range of quality products. Where Kim Kardashian West went a step further than many creators of a cosmetic line is to add fragrances to the list of products available. The packaging of her fragrance range is luxurious in its simplicity, encasing each unique scent in a crystal bottle in the ever-popular shade of nude.
Given her sister Kylie’s huge success with Kylie Cosmetics it seems only natural that Kim would launch a cosmetic range but due in part to her products only having been available for a little over a year KKW Beauty’s worth is only estimated at around $100 million, in significant contrast to the almost $1 billion worth her sister’s company is estimated to be worth. Given another two years to expand the range of KKW Beauty products it is likely that the two sisters will both be operating billion-dollar cosmetic companies.
Like Kylie, Kim’s makeup and fragrances are available to purchase via a website dedicated solely to the KKW Beauty range. Geared towards women in their 20’s and 30’s KKW Beauty fans can see and buy from www.kkwbeauty.com. Along with the individual products, there are also kits designed to give her customers the opportunity to achieve that all-over flawless beauty Kim herself seemingly manages effortlessly. Kim has also produced a video for her customers to follow along and learn how to use her user-friendly products.
What both women have been savvy about is ensuring their products are priced to sell. Though the sisters are celebrities, they realize that not everyone has the financial resources to spend on higher priced makeup and therefore have made their product prices manageable. Not cheap by some standards most products are priced in the $20 to $60-dollar range, with kits commanding a higher price that reflects a large number of items included.
Kylie Jenner and Kim Kardashian West can both be found on social media, Instagram is one of the more popular networks, where they share beauty tips and tricks to help their followers and customers enhance their natural beauty and gain confidence in looking great.
With the popularity of ‘Keeping up with the Kardashians’ the Kardashian sisters Kim, Khloe and Kourtney all became familiar to viewers around the world. Interest in every word and action of each of the sisters grew to the point where even the smallest detail was newsworthy.
Sisters Kylie and Kendall Jenner are the result of Kris Houghton’s second marriage, the first to Robert Kardashian producing 3 daughters (Kim, Kourtney, and Khloe) and a son (Rob). The Jenner sisters are daughters of Kris Houghton and Caitlyn Jenner (formerly Bruce Jenner, Olympic gold medal winning decathlete) and therefore half-sisters to the Kardashian children, sharing the same mother.
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